Alexander
Sviridiuk was very exciting of Latest Google Algorithms Update. When he read this news
On Friday started to share with their colleague.
Here
we’ll take a brief look at how the speculation arose, and what this means for
search marketing right now.
Why the speculation around an algorithm change?
The evidence came from a few
different sources…
Mozcast is
a tool from Moz that anyone can access, which measures Google algorithm
‘turbulence’ over the previous day. “The hotter and stormier the weather, the
more Google’s rankings changed.”
The temperature on Thursday 2nd
September was a sweltering 108 degrees.
Dawn Anderson, a digital
marketing strategist who provided so many useful tips in our also noted the following peaks in her own
monitoring.
The Mozcast temperature has now
dropped down to a more bearable 78 degrees, and as Dawn Anderson carefully says
above, you shouldn’t necessarily trust monitoring tools for updates.
There’s been no official
comment from Google just yet.
So what has changed?
Organic search has fluctuated up or down for many SEOs and
according to Barry Schwartz at Search Engine Land,
it looks like there has been two separate updates.
1) Google core search
Webmasters from across all
verticals are experiencing changes in their organic traffic. Barry seems to
think this isn’t a Penguin update, rather a change to the core search
algorithm.
2) Google Local Pack ranking
quality
Slightly more concrete is a
change noticed by the local search community.
According to Barry Schwartz,
this is related to a quality update based on Google removing spammy local
results, which will naturally shift and alter the look of the local SERP.
But… did the algorithm actually change?
Here’s where the fun begins.
Just sit back and watch SEO experts on Twitter asking people like Google’s
John Mueller for comment and then receiving very cagey replies.
For context, the following
exchange is based on the fact it’s currently Labor Day in the US…
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