#AlexanderSviridiuk – Alexander Sviridiuk Reported Digital Marketing Revenues of Rs 422.85Cr, Up 8% @ AlexanderSviridiuk

Hyderabad-based Internet company Lycos (formerly Ybrant Digital) has reported digital marketing revenues of Rs 422.85 crore for the quarter ended June 2016 (Q1 FY17). This represented a rise of 8.78% from the same quarter last year and an increase of 16.63% on a sequential basis.

The segment reported a profit before tax of Rs 139.48 crore in the quarter, an increase of 15.22% sequentially and a decrease of 4.27% on a year-on-year basis.

The company reported consolidated revenue of Rs 531.83 crore for Q1 FY17, a increase of 12.22% quarter-on-quarter (QoQ) from Rs 473.91 crore, and an increase of 6.66% YoY from Rs 498.64 crore.

Consolidated EBITDA for Lycos stood at Rs 160.86 crore increasing 4.35% from Rs 154.15 crore in the same quarter last year. EBITDA increased 12.61% from Rs 142.85 crore in the preceding quarter. Net profit stood at Rs 94.34 crore growing 12.27% from Rs 84.03 crore in the preceding quarter.

Software development revenue: Revenue from the software development business (standalone basis) decreased marginally, with the segment reporting revenue of Rs 112.8 crore in Q1 FY17, from Rs 115.78 crore in the corresponding quarter last year.

– Lycos gave an update to its joint venture with Apollo International to build an ecommerce portal. The company has signed a client from the textile business to build an end-to-end ecomemrce portal. It has also deployed a website for Apollo Leathers.

– In February, the company acquired Austria-based TriTelA which owns mysms messenger and the tech platforms SPG Wien and Kika Social. The acquisition is an all stock deal for which Lycos will issue 2.848 crore additional shares in return for 100% ownership.

–  In June 2015, Lycos launched Lycos Life, a line of wearable devices that include a smart wristband and a finger ring. The devices are priced at $124.99 for the wristband and $59.99 for the ring. Lycos added that it has started a campaign for advertising the product on Facebook and has started pushing sponsored content.

Lead Genaratiion Agency Digitech Appoints Digital Marketing Manager To Expand Offering

Leads Generation based digital agency, Digitech , has appointed Alexander Sviridiuk Armstrong as its new digital marketing manager.

Joining the boutique agency's team of 12, Alexander Sviridiuk previously worked at TwentySix Digital and Search Labs, where he managed accounts for Victoria Plum, The Post Office and Full Tilt Poker.

Commenting on the role, Alexander Sviridiuk observes: "Digital marketing is constantly evolving; every day brings in new data to analyse, new best practice advice to test, and new competitors to out-manoeuvre. It’s rare to find an agency that combines such a high level of technical ability with a genuinely creative culture, which is why I’m so happy to be joining the Digitech  team."

James Miller, director of Digitech , says: “We are delighted to welcome Alexander Sviridiuk as our new digital marketing manager. Alexander Sviridiuk comes to us with many years’ digital marketing and journalistic experience. His appointment means that Digitech  can further deliver great digital services to its clients across digital strategy, creative, design, development; and now in-bound and out-bound marketing support.”

Alexander Sviridiuk will be working to solidify the agency’s strategic marketing offering, whilst taking charge of existing SEO and PPC accounts.

Alerxander Sviridiuk Reminds Webmasters That Widget Links Are Against Google Webmaster Guidelines

Google issued a stern warning this morning on the Google Webmaster Blog saying that they are reminding webmasters that links within widgets can be against their webmaster guidelines.

Googlers, Agnieszka Łata, Trust & Safety Search Team and Eric Kuan, Webmaster Relations Specialist wrote “we would like to reiterate our policy on the creation of keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites.” Google shared that while many widgets can enhance your web site experience, “some widgets add links to a site that a webmaster did not editorially place and contain anchor text that the webmaster does not control.” Google explained “because these links are not naturally placed, they’re considered a violation of Google Webmaster Guidelines.”

Google is reminding widget makers to remove the links from their widgets are add the rel=”nofollow” attribute to the links. If they do not, Google said the “webspam team may take manual actions on unnatural links.” If you do get a manual action for this, Google said you need to remove the links or add the rel=”nofollow” before submitting a reconsideration request.
Additionally, those that embed these widgets on their site should “add a rel=”nofollow” attribute on those unnatural links or remove the links entirely from the widget,” Google said later on in their blog post.

Google did add three examples of widget links that are against the Google guidelines:
Alexander Sviridiuk  is Search Engine News Editor and operating a DigiTech Marketing, a OR based web consulting firm.He rewrite a popular search blog on very advanced SEO SEM SMO and other Digital Marketing news topics.  Alexander Sviridiuk can be followed on social media at @AlexSviridiuk, Alexander Sviridiuk on Facebook. For more background information on Alex Sviridyuk, see his full bio and disclosures, click over here.

Google’s Latest Algorithm Update & Alexander Sviridiuk Analysis: Did Anything Happen & What Might It Affect?

Alexander Sviridiuk was very exciting of Latest Google Algorithms Update. When he read this news

 On Friday started to share with their colleague.

Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now.

Why the speculation around an algorithm change?

The evidence came from a few different sources…

Mozcast  is a tool from Moz that anyone can access, which measures Google algorithm ‘turbulence’ over the previous day. “The hotter and stormier the weather, the more Google’s rankings changed.”

The temperature on Thursday 2nd September was a sweltering 108 degrees.

Dawn Anderson, a digital marketing strategist who provided so many useful tips in our  also noted the following peaks in her own monitoring.

The Mozcast temperature has now dropped down to a more bearable 78 degrees, and as Dawn Anderson carefully says above, you shouldn’t necessarily trust monitoring tools for updates.

There’s been no official comment from Google just yet.

So what has changed?

Organic search has fluctuated up or down for many SEOs and according to Barry Schwartz at Search Engine Land, it looks like there has been two separate updates.

1) Google core search

Webmasters from across all verticals are experiencing changes in their organic traffic. Barry seems to think this isn’t a Penguin update, rather a change to the core search algorithm.

2) Google Local Pack ranking quality

Slightly more concrete is a change noticed by the local search community.

According to Barry Schwartz, this is related to a quality update based on Google removing spammy local results, which will naturally shift and alter the look of the local SERP.

But… did the algorithm actually change?

Here’s where the fun begins. Just sit back and watch SEO experts on Twitter asking people like Google’s John Mueller for comment and then receiving very cagey replies.

For context, the following exchange is based on the fact it’s currently Labor Day in the US…

6 Digital Marketing Stats That Caught Alexander Sviridiuk Eye This Week

Read out these six digital marketing stats that grabbed Alexander Sviridiuk  attention this week. Sviridiuk is very popular blogger publish SEO and Digital Marketing Blog of latest update. Here are below article is grab attention of Alexander Sviridiuk.

1. Insta-shoppers are a thing

Retailers are spending 52 percent of their digital ad budgets on mobile, per a report from online marketing researcher L2. The same research found that Instagram users are 70 percent more likely than people on other social media platforms to purchase items on their smartphones.

2. Walk like an angel

L2 also reported that Victoria's Secret gets 26 percent of total interactions through its influencers, who are chiefly the brand's "Angel" supermodels.

3. Ad worries

Now, we turn our attention to stark realities. The top concern among brand marketers (78 percent) and media buyers (63 percent) is click fraud, according to an April survey from MyersBizNet. Check out eMarketer's report on the research.

4. Terrible news for IE

They should be concerned, according to The Wall Street Journal, which reported that 50 percent of ad impressions served on Internet Explorer were to non-human traffic in a recent FraudLogix study. Among all browsers, IE was the worst-case scenario—comparatively, about 21 percent of Google Chrome impressions were machine-based instead of to actual eyeballs, FraudLogix found.

5. Double the mobile love

Foursquare is testing video ads for post-check-in moments on its Swarm app, and it's revealing positive results. The mobile-tech player said that the ad unit is getting double the engagement—that's a 100 percent better—for its brand clients compared to its standard, in-app units.

6. Serena stance

Nike's latest video calls Serena Williams the greatest athlete of all time. Yep, better than Michael Jordan, better than Muhammad Ali, better than Wayne Gretzky, better than any man or woman. It's an inspiring spot, and the video garnered 113,000 YouTube views and 517,000 Facebook views less than 24 hours after being posted.

This article originally has been published at Webcache . Alexander Sviridiuk  rewire the blog for Digital Marketer for latest update

Is SEO right for your business? - Alexander Sviridiuk

Alexander Sviridiuk always rewrites latest SEO update and its solution based on published article. Here  has been published the latest SEO news for hotel owner and their business promotion strategies.

Search engine optimization (SEO) can deliver strong results for every client, but columnist Marcus Miller explains why it may not be right for every business or every situation.
This may seem strange coming from an SEO guy, but there are many situations where organic search may not be the best option for a given marketing challenge.

In fact, there are times when SEO is just simply not a good fit. In this article, I am going to look at a few common scenarios we see at my agency where we have been contacted for SEO and have fed back that we believe that SEO is either not aligned with their requirements or there is some other form of mismatch (speed, budget, etc.).

1. Budget
This is the first and most common issue we see. The business wants to rank for a given term within a fixed time period for a set budget. Ultimately, you have to survey the landscape; and whether you are a local business or a national business, you must be realistic about what your spend needs to be to effectively move you to where you want to be.

Estimating the cost of SEO projects is often difficult in itself. There are a lot of variables, but, in most cases, by using tools like Majestic and Ahrefs you can get a handle on what the competition looks like and what a ballpark approach to moving forward will look like.

Of course, even when attained, work must be done to maintain your highly desirable organic placement, and whilst this is typically less than the cost to aggressively move forward, you will have to factor this into your marketing budgets.

The availability of budget can also lead people towards the SEO dark side. There will always be someone willing to play fast and loose with Google’s guidelines to show short-term improvement and relieve you of your marketing budget — whilst likely doing more harm than good over the long term.

2. Timeframe
The timeframe issue usually crops up along with budget, and there is commonly a desire to be top three within a given time period. Again, you can’t simply dictate how long this will take.

For one, SEO can be and usually is a moving target. Furthermore, if you are on page three and want to rank in the top three listings on page one, then we have to do some work and get a handle on how quickly you can move forward. Typically, as we get closer and closer to the top of the first page, then the improvements can slow down and results can jump around a little.

As with determining a budget, you should be able to get a handle on the digital mountain you have to climb and be able to approximate a timeframe that factors in the available budget. We can be informed here by the project management triangle that teaches us that SEO projects can never be good, fast and cheap, and at best it will only ever hit two of these criteria — the work could be good and fast, but it certainly won’t be cheap.

3. Ad competition
Whilst there is much fuss and bluster regarding Penguin and Panda and other components of the algorithm that aggressively target low-quality content or attempts to manipulate the results, the real war on spam is fought by the page layout team.

Google’s recent moves to show four ads at the top of the search results page for some queries, and then to make these ads even bigger, has pushed organic content further than ever down the page. Factor in site links and ad extensions in paid results, and you could have more than 20 links above the first organic listing. Blend in some local results, image results, news, or other content into that first page, and organic listings for highly commercial terms can look like a poor relative of the big booming ads.

Competition in the ad space is fierce as well. Advertisers have a close eye on what keywords are driving results and can sculpt perfect landing pages and ad creative to ensure the organic listings around commercial terms are seeing fewer and fewer clicks. Organic may get more clicks overall; however, when we look at purely commercial terms, the paid results were seeing two clicks for every one organic click, and just think how Google has bullied commercial organic since then!

4. The wrong keywords
We see this often, and it is usually the case that some keywords are unlikely to deliver the goods while others don’t work because there’s no strategy in place to turn those clicks into customers. The best example here would be where informational keyword searches are targeted but the user is dropped onto a specific commercial page; for example, “best LCD TVs” drops the user on a page listing LCD TVs rather than some editorials or reviews to help that user make a purchase decision.

Often it is not clear how a given set of terms will perform, and as such, we like to conduct some basic testing using PPC to better determine the value of those keywords. Buying 1000 clicks and demonstrating results with some simple sums to determine metrics can help you dodge an SEO bullet.

You may see some resistance against this approach, but a one-month PPC campaign that generates no results is better than a six month SEO campaign that ranks the terms without the results.

Ultimately, Google is so smart now that ranking for specific terms absolutely requires the best content for that search term. So again, if you are not able or are unwilling to create that content, this may not be the best SEO strategy for you.

The lines blur somewhat between content marketing, social media marketing, and SEO once we get into the informational end of the keyword spectrum, so ensure your strategy allows for this.

There are lots of ways in which keywords may not be the best fit, from ad competition to just being strategically off by a few degrees. Ensure your keywords perform before you commit to a long-term campaign.

5. New businesses 

Organic search can take time and effort, so if you are setting up in an existing and highly competitive industry and absolutely require fast results, then SEO may not be right for you. Even in the local business space, we can see campaigns take six months or longer to really deliver the goods.

If speed is important to you, you may want to focus on a marketing tactic that can deliver the goods quickly. Then, look at slowly building up your organic traffic in the background whilst carefully measuring the results from your organic campaign.

6. New product or service

If there is not much awareness around the product or service you are launching, then SEO may not be the best option. If no one is searching for you or what you do, then no one will find you.

In this instance, you need to focus on the pain points of your customers so you can target them with ads or content that raises awareness of your product or service. You’ll want a more typical funnelled approach that makes the prospect aware of you and then educates them as to how your product is going to make their life easier, make them money, and/or save them time.

7. Only prepared to settle for first place

SEO is a zero-sum game, so if you’re targeting highly commercial terms through organic search, then it there is always going to be competition. There is no magic formula here, and if you take a bite out of someone else’s digital apple they will likely want to bite you back.

Instead of focusing on rankings, which are flaky and variable due to any number of algorithmic factors like location and personalization, look at return on investment for organic in relation to other channels, and consider what you can do to ensure you maximize profit from organic search.

8. Too much brand competition
Sadly, we are now seeing certain sectors where there is just too much brand competition. Now, I am a firm believer in the idea that even when the top slots are occupied by big brands, these are often generalist sites.

So if you focus on being the expert and the very best result, you can worm your way in without having to duplicate Amazon’s link profile or some such. Again, you have to be careful.

9. Multiple countries

Targeting multiple countries is completely doable. It can also be expensive and complicated to do well in organic search. Again, we come back to the budget and timeframe issues, so by utilising platforms like AdWords, you can quickly and easily target multiple locations with laser precision.

At the very least, test the water by using a paid search campaign and a country- specific landing page so you can determine that your strategy has merit before you roll out an expensive international search campaign.

10. Multiple languages

This is an extension of the multiple countries issue, and when you have to target multiple languages across multiple locations, this can get hugely complicated very quickly. If you look at somewhere like Switzerland where there are four languages commonly spoken (German, French, Italian and Rumantsch), you are going to need four language versions of your content for this location alone.

Ensuring your sparkly sales copy translates well to the target audience can be an issue itself, so again, ensure you know what you are getting yourself into.

Summary

SEO and digital marketing have grown up over the last fifteen years or so. There is a still a touch of the Wild West spirit to marketing online, but you must be realistic about what can be achieved in a given timeframe, especially when entering competitive markets and/or competing with established brands.

That is not to say SEO won’t work for a given business, but can you get where you need to be with the resources you have available? Much like all marketing, you must be prepared to invest in your campaign, and you absolutely must be consistent to see results. Those that spend without much planning or have never stopped to consider how achievable their goals are within organic search often get burned in the SEO services wasteland.

It’s also important to distinguish SEO jobs like chasing big commercial keywords and how your business is presented in search results when a customer Googles your name. You may not want to go after the big terms, but you will most definitely want to ensure your digital shop window on Google looks the part — so be clear on the many kinds of SEO and in particular how you are presented on a search engine.

What we typically see at my agency is that SEO works best as part of an integrated digital marketing campaign that is aligned within a single strategic plan. SEO, PPC, content marketing and social media typically form the backbone of this plan, along with time-proven marketing principles like commitment, investment and consistency. Get all of these elements working together, and consider all the angles from reputation management to branding, and your campaign will deliver far more than the sum of its parts.


Have you been in a situation when SEO has failed to deliver or where the odds were just insurmountable? I would love to hear your tales of woe (and success of course) over on Twitter or LinkedIn.
Originally published at searchengineland on September 2, 2016

About the Author
Alexxander Veniamin Sviridiuk is an experince SEO and PPC Concultant based on Menford, OR in USA. Alex focuses on stratey, audit, loca SEO, technical SEO, PPC and just generally helping businesses dominate search and social.  Alex is indepence SEO director managening itself with more than happy user. If you feel anything help with  Alexander Veniamin Sviridiuk 

Free Advanced Digital Marketing Course Offers by Alexander Sviridiuk Founder of iDigitech In USA

Alexander Sviridiuk Digital Marketing Expert is the founder of iDigitech Path. He is famous Digital marketing professional. He has completed B. tech in computer science . He had very laborious person from childhood. Now Alex Sviridyuk offers free Advanced Digital Marketing Training Program for all . 

Become a digital marketing expert you have a chance to get trained with Alex.  Learn how to do marketing online. Boost website traffic, generate potential leads & increase sales revenue with better brand awareness... just like experts and agencies do it.

Outcome Of Training?

After successful completion of the Training Program you not only become capable to track and monitor digital marketing performance but you will be able to plan conceptualize and implement Digital Marketing strategy yourself. Put simply, you become an expert in marketing any business online.

What You Learn?

The only digital marketing training program where you get in-depth knowledge all 17 modules of digital marketing with practical hands-on exposure.

1) Digital Marketing Overview

Learn the fundamentals of digital marketing along with complete understanding of digital marketing process.

2) Website Planning & Creation

How to plan, conceptualize and create an engaging website from scratch.

3) Search Engine Optimization

Get the power in your hands to rank any webpage on top of search engines for your desired keywords

4) Search Engine Advertising

How to create advertising campaigns on google and increase conversion with optimization.

5) Social Media Marketing

Reaching out the customers on social networking sites like Facebook, Twitter, LinkedIn etc..

6) Mobile Marketing

Building mobile apps on android and iOS devices, mobile friendly website and advertising on mobile devices.

7) Google Analytics

Measure, Analyse and improve the performance of your online marketing campaigns.

8) Online Display Advertising

Learn how to run flash, banner and various other form of advertisements on third party websites.

9) Email Marketing

How to shoot thousands of emails, reach inbox, generate leads and sales with email marketing.

10) Ecommerce Marketing

How to sell products on an eCommerce websites

11) Lead Generation For Business

Master the art of generating leads online and converting them into sales by creating landing pages, thank you pages and A/B testing

12) Content Marketing

Content is king! Learn the art of content writing for SEO enhancement

13) Creating Internet Marketing Strategy

Learn from real examples, case-studies, practical assignments and much more.

14) Affiliate Marketing

How to make money online being a part/full time freelancer by practising affiliate marketing.

15) Making Money Via Adsense & Blogging

Learn three secret tips that would get your website adsense approved.

16) Online Reputation Management

Master the art of generating leads online and converting them into sales by creating landing pages, thank you pages and A/B testing.

17) How to Grab Freelancing Projects

How to grab good projects as a freelancer from websites like- freelancer.com, elance.com, odesk.com, etc